Work

We build it before we ask

Every site below started the same way. We researched the business, read what its customers say about it in public, and then built the website. Nobody commissioned these. That is what makes them worth looking at.

Bar and restaurant · Kingston, Canberra

Kodiak Bar

Kodiak had the room, the fire pit and the crowd. What it didn't have was a page that made a stranger want to book one. We built the site around the two things people actually arrive looking for — a table tonight, or the whole venue for an end-of-year function — and put the menu on the page where Google can read it, instead of inside a PDF.

Concept build prepared for Kodiak Bar. Shown as our design work — not a claim of a client engagement.

Strength and conditioning · Deakin

The Den Canberra

We read every Google review The Den has and found the same sentence again and again: people come for the training and stay for the hour where they can't think about anything else. So that's the headline. The whole site is written from what their own members already say, not from what a gym is supposed to say.

Concept build prepared for The Den Canberra. Shown as our design work — not a claim of a client engagement.

Website concept built for The Den Canberra

Cafe and function space · Deakin

Deakin & Me

A busy weekday cafe with a functions business almost nobody knew existed. The site flips between the two: the cafe by day, the room after three. One page, one business, two very different jobs to do — and the second one is where the money is.

Concept build prepared for Deakin & Me. Shown as our design work — not a claim of a client engagement.

Hotel, bistro and function rooms · Queanbeyan

The Royal Hotel Queanbeyan

A hundred years old in 2026, and the story wasn't anywhere on the website. We built the centenary into the spine of the page, put the award-winning steak and the Upperhouse function rooms where people could find them, and published the full menu as text so it turns up in a search.

Concept build prepared for The Royal Hotel Queanbeyan. Shown as our design work — not a claim of a client engagement.

Website concept built for The Royal Hotel Queanbeyan

Peak body and registered training organisation

Master Builders ACT

Six completely different people arrive at an association's website, and the old one asked all of them to read an eighteen-item menu first. We replaced it with one question — tell us why you're here — and built the routes underneath it, including the one that sends a homeowner in a dispute straight to the regulator before it becomes a phone call to the advisory team.

Concept build prepared for Master Builders ACT. Shown as our design work — not a claim of a client engagement.

Website concept built for Master Builders ACT

Why would anyone build a website nobody asked for

Because a business owner can't tell whether they want a new website from a conversation about one. They can tell in about four seconds when they are looking at it. It costs us the work up front and it means we only ever talk to people who have already seen what they'd be buying.

Curious what yours would look like?

That's the whole offer. We'll build it and you can tell us what we got wrong.

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